It’s Bigger Than You Think!

Now that I have your attention it’s probably a good time to assure everyone this blog will always be SFW (Safe for Work). Sorry to disappoint you, we will not be hosting a discussion related to the enhancement website mentioned in last week’s post. Instead, I would like to address a huge issue that comes up as we help our customers plan vehicle wheel lineups; Chrome Wheels. One thing for sure, you either LOVE them or HATE them. Does anybody even know what it is about chrome that makes people choose sides like this?  Can’t we all just get along?  The argument might even be worse than Coke versus Pepsi (or Michigan versus Michigan State for my local readers).  But regardless of our personal tastes (full disclosure – I do not own a vehicle with chrome wheels), the marketplace ultimately will find a way to decide.  So, before you hit the “more” button, lets test your expertise with this quick poll: 

 

“Hot alloy chrome wheels have a lot more to offer other than being chick magnets”

I have to admit, the suspense has been killing me.  Ever since I stumbled upon this internet pearl of wisdom I have been looking forward to writing today’s post.  Chrome wheels are Chick magnets?  Learn something new every day.  The owners of the Bad Ass Chrome Wheels website⁽¹⁾ may not be aware of the FTC or their rules pertaining to internet marketing⁽²⁾.  “Advertising must tell the truth and not mislead consumers.  In addition, claims must be substantiated.”  Then again, maybe they actually did the scientific research necessary to verify that claim.  I imagine that process went something like this ……