SEMA 2010 – Day 4: Musings

Yesterday, I tried to get some industry experts to help me understand where consumer wheel preferences were heading.  I got a lot of different predictions but in truth, there was no consensus.  Some things are clear, others not so much.  So I decided to take another tact and try to ascertain where things are going by simple observation.  Mind you, this is not a scientific study.  In fact, I am sure there are many who will disagree with my methods.  But bear with me a bit – I think that logic is on my side.  Let me explain my thinking and then let’s review the results.

SEMA 2010 – Day 3: The Aftermarket

So, after 3 days of walking the show, interviewing industry stalwarts and listening to the mom and pop shops that drive the vehicle aftermarket, you would expect a clear picture of wheel trends to emerge.  A couple of years ago it was color – not the greys and silvers that have been an industry standard for years, but bright and lively matching body colors or in some cases bold contrasting  colors were the trend.   So what are you predictions for this year? More chrome, less chrome, new colors, new finishes, new designs, old designs or new technologies? 

SEMA 2010

In advance of direct reports from the floor of SEMA, take a look at this vehicle introduction.  The Police Interceptor Stealth concept was designed by one of our friends at Ford.  I especially love the way the wheels fit the overall theme.  Check it out here http://aol.it/bh6aqC and check back on this blog for pictures and trends on the wheels at SEMA.

To Clad or Not To Clad? That is the question!

I should probably start this post by stating I have never been fond of the term “cladding” when describing Chromtec® wheels.   In my opinion it’s a little like calling a moonroof a hole in the ceiling – yes, technically it’s a valid description, but it paints a rather poor picture of what you are talking about.  We can thank some (not so) astute product attorneys for coming up with this generic term⁽¹⁾ (don’t worry, I’ll post more on this point in the future).  But before we delve into today’s question, let’s take a look at what we’ve learned thus far.  We learned that wheels are more important to the sale of some vehicles than others, and we learned that a lot of people like bright chrome wheels (we also learned not to include many Audi Enthusiasts, and the random designer in that last group).  So if you have already decided that your vehicle program is going to have chrome wheels, or your customers are demanding them, the next logical step in the process is to ask what chrome wheel technology should you use?   

It’s Bigger Than You Think!

Now that I have your attention it’s probably a good time to assure everyone this blog will always be SFW (Safe for Work). Sorry to disappoint you, we will not be hosting a discussion related to the enhancement website mentioned in last week’s post. Instead, I would like to address a huge issue that comes up as we help our customers plan vehicle wheel lineups; Chrome Wheels. One thing for sure, you either LOVE them or HATE them. Does anybody even know what it is about chrome that makes people choose sides like this?  Can’t we all just get along?  The argument might even be worse than Coke versus Pepsi (or Michigan versus Michigan State for my local readers).  But regardless of our personal tastes (full disclosure – I do not own a vehicle with chrome wheels), the marketplace ultimately will find a way to decide.  So, before you hit the “more” button, lets test your expertise with this quick poll: 

 

“Hot alloy chrome wheels have a lot more to offer other than being chick magnets”

I have to admit, the suspense has been killing me.  Ever since I stumbled upon this internet pearl of wisdom I have been looking forward to writing today’s post.  Chrome wheels are Chick magnets?  Learn something new every day.  The owners of the Bad Ass Chrome Wheels website⁽¹⁾ may not be aware of the FTC or their rules pertaining to internet marketing⁽²⁾.  “Advertising must tell the truth and not mislead consumers.  In addition, claims must be substantiated.”  Then again, maybe they actually did the scientific research necessary to verify that claim.  I imagine that process went something like this ……