To Clad or Not To Clad? That is the question!

I should probably start this post by stating I have never been fond of the term “cladding” when describing Chromtec® wheels.   In my opinion it’s a little like calling a moonroof a hole in the ceiling – yes, technically it’s a valid description, but it paints a rather poor picture of what you are talking about.  We can thank some (not so) astute product attorneys for coming up with this generic term⁽¹⁾ (don’t worry, I’ll post more on this point in the future).  But before we delve into today’s question, let’s take a look at what we’ve learned thus far.  We learned that wheels are more important to the sale of some vehicles than others, and we learned that a lot of people like bright chrome wheels (we also learned not to include many Audi Enthusiasts, and the random designer in that last group).  So if you have already decided that your vehicle program is going to have chrome wheels, or your customers are demanding them, the next logical step in the process is to ask what chrome wheel technology should you use?